Wholesale customers drive revenue. The B2B segment brings in most of the income in niches like everyday goods, building materials, and electronics. But standard WooCommerce doesn't see this: single pricing, shared cart, no roles.

As a result, you get Excel files with wholesale orders, manual calls to agree on prices, and lost reseller clients who moved to a competitor with a proper B2B portal.

We've compiled 6 live plugins for wholesale pricing in WooCommerce, each verified, updated in 2026, and covering specific scenarios. From a free basic solution that takes 10 minutes to a full B2B portal with registration, moderation, and quick order form.

💡 Quick overview:

• Set up basic wholesale prices in 10 minutes: Wholesale Suite (free version)
• Launch a full B2B cycle with registration, product visibility, and order form: WooCommerce Wholesale Pro
• Add smart coupons and loyalty programs for wholesalers: Advanced Coupons
• Show buyers a "buy more, pay less" grid: Tiered Pricing Table
• Configure flexible discount rules by roles, categories, and cart quantity: Dynamic Pricing
• Get a free B2B portal with multi-roles, order form, and dynamic pricing: WholesaleX

Plugin comparison table

1. Wholesale Suite

Free plugin from Josh Kohlbach, an entry point into wholesale sales for WooCommerce. Installs in a minute: adds a "Wholesale Customer" role and a wholesale price field to each product card. Works with simple and variable items without a line of code.

The practice is this: open a product, enter the wholesale price, assign the wholesale role to a user. Done, they see their price. Retail customers notice nothing. 25,000+ active installations and 500+ reviews on WordPress.org.

Pros:

• Free version covers the basic "one role, one wholesale price" scenario
• Compatible with Aelia Currency Switcher, WPML, and CSV import
• Has catalog mode: hiding prices and "Add to cart" button for non-logged-in users

Cons:

• Strictly one wholesale role in the free version
• No percentage discounts by categories in the free version
• Multi-roles, product visibility, and order form require separate paid addons

Price: free version Wholesale Prices on WordPress.org. Premium bundle Wholesale Suite Bundle from $149/year.

🔗 Wholesale Suite on WordPress.org 🔗 Wholesale Suite website

2. Advanced Coupons

Plugin from the same developer as Wholesale Suite. Extends the standard WooCommerce coupon system to B2B level: BOGO offers, URL coupons, loyalty programs, and store credits.

For wholesalers, the key feature of Advanced Coupons: restricting coupons by WordPress role. You create a fixed percentage coupon for the Wholesale Customer role on orders above a threshold, while leaving regular promo codes for retail. Or you give wholesalers a personal link with auto-applied discount, no manual code entry.

Pros:

• Free version with basic extended coupon functionality
• Coupon role restrictions hook into wholesale roles from Wholesale Suite
• URL coupons and auto-apply: convenient for B2B mailings

Cons:

• Not a standalone wholesale solution, needs to be paired with a wholesale pricing plugin
• Interface is dense, higher learning curve than standard WooCommerce coupons
• BOGO, shipping coupons, and loyalty programs only in paid version

Price: free version on WordPress.org. Premium from $119/year.

🔗 Advanced Coupons on WordPress.org 🔗 Advanced Coupons website

3. Dynamic Pricing

Plugin from Element Stark in the WooCommerce.com marketplace. Tailored for flexible pricing: discounts by roles, categories, and cart quantity, all of which can be combined.

Example of a real rule: "Give the Gold wholesale role a percentage discount on the entire range, plus an additional percentage if the cart contains the required quantity from a specific category." 10,000+ active installations in the WooCommerce.com marketplace.

Pros:

• Three pricing types in one: by product, by category, by user role
• Discount recalculated dynamically when cart changes
• 30-day money back guarantee

Cons:

• No free version, only paid license for $129/year per site
• Average rating 3.3/5 from customer reviews, some complain about support
• No order form and product visibility management

Price: $129/year (1 site).

🔗 Dynamic Pricing on WooCommerce.com

4. WooCommerce Wholesale Pro

Plugin from Barn2, a niche veteran with a 4.98/5 rating on Trustpilot. Unlike the others, it covers the full B2B cycle in one product: wholesale roles, customer registration, product visibility, and quick order form.

Wholesale registration goes through a custom form with moderation. Once the application is approved, the customer sees their prices. For each role, you can set a global percentage discount, category discount, or individual product price. Visibility control: which categories are visible to retail, which only to wholesale. Payment and shipping methods are also configurable by roles.

Pros:

• Unlimited wholesale roles and three discount types per role
• Wholesale registration with moderation out of the box
• Compatibility with WPML, Aelia Currency Switcher, and Quantity Manager

Cons:

• No free version
• Quick order form Product Table is sold separately, not included in base license
• Excessive for a small store with one or two wholesale customers

Price: from $229/year (1 site, without Product Table). Bundle with Product Table from $278/year.

🔗 WooCommerce Wholesale Pro 🔗 Store demo

5. Tiered Pricing Table

Plugin from u2Code solves one task and does it well: shows buyers a "buy more, pay less" grid right on the product page. Current version, recent update on the plugin page from May 2026.

Works for retail and wholesale roles. Display the table on the product page, in the cart, or on the shop page. Setup is simple: you set quantity ranges with per-unit price, the table renders itself. Rows are clickable: the buyer selects a range and immediately adds the required quantity to cart.

Pros:

• Free version on WordPress.org with basic table functionality
• Variable product support, discount displayed in cart
• Flexible visual customization: heading, colors, position, background

Cons:

• Only quantity-based price table, no role and product visibility management
• Advanced rules and category support only in Pro ($79)

Price: free version on WordPress.org. Pro $79/year.

🔗 Tiered Pricing Table on WordPress.org 🔗 Pro version

6. WholesaleX

Free B2B plugin from WPXPO with regular updates, most recent in June 2026. Covers four tasks at once for free: wholesale prices, multi-roles, order form, and dynamic discounts.

Strong point: wholesale order form out of the box. The customer sees a product table, enters quantities, and adds everything to cart with one button. No purchasing separate addons. Free version on WordPress.org provides the basic set, Premium extensions are purchased as you grow.

B2B registration with custom fields and moderation is also available in the base version. Catalog mode: hiding prices and cart for non-logged-in visitors.

Pros:

• Multi-roles, order form, and dynamic pricing in free version
• B2B registration with moderation at no extra cost
• Regular updates, tested on current WordPress version

Cons:

• Fewer installations than Wholesale Suite (around 2,000+ for WholesaleX vs. 25,000+ for the leader)
• No built-in VAT validation (only through integrations)
• Complex scenarios require Premium extensions

Price: free version on WordPress.org. Premium from $99/year.

🔗 WholesaleX on WordPress.org 🔗 WholesaleX website

How to set up wholesale prices in WooCommerce: overview

Before choosing a plugin, it's helpful to see the basic mechanics in action. The video below shows step-by-step setup of Wholesale Suite, from installation to the first wholesale order.

⁉️🤔 Frequently asked questions

Can you use free Wholesale Suite with paid addons from other developers?

Yes, Wholesale Suite is compatible with most WooCommerce plugins. The free version Wholesale Prices gives one wholesale role and price field. If you need multi-roles and order form, get Premium from the same developer: otherwise roles won't sync. Third-party coupons, shipping, and multi-currency work normally.

Which plugin should I choose if I have 2-3 wholesale customers and don't need a separate B2B portal?

Combination of Wholesale Suite (free) plus Tiered Pricing Table (free). The first provides wholesale role and prices, the second, quantity discount table. Both on WordPress.org, install quickly, don't conflict. When you have several times more wholesalers, migrate to Wholesale Pro or WholesaleX.

Do wholesale plugins work with multi-currency and WPML?

Wholesale Suite and Wholesale Pro are officially compatible with WPML and Aelia Currency Switcher. WholesaleX supports multi-currency and multi-roles for international B2B. Dynamic Pricing works with multi-currency at the WooCommerce level, but it has no official WPML certification. Test the combination on a staging environment before launch.

How does WholesaleX fundamentally differ from Wholesale Suite Premium?

WholesaleX gives multi-roles, order form, and dynamic pricing for free in one plugin. Wholesale Suite Premium, a set of paid addons purchased separately: prices, order form, registration. WholesaleX is more convenient when you need many features at once without budget. Wholesale Suite Premium, when you want to pay only for what you actually need at this stage.

What should I do if I need wholesale customer registration with verification?

Two options: WooCommerce Wholesale Pro (Barn2) with custom registration form and moderation, or WholesaleX with B2B registration in the free version. Both support manual application approval. If your budget is zero, WholesaleX will close the task at no cost.

Which plugin to choose for your task

There's no "best" wholesale pricing plugin, there's the right tool for a specific scenario.

Small store with a few wholesale customers: Wholesale Suite (free) will close the task in a few minutes of installation. Add Tiered Pricing Table (also free) and you get quantity discount grid. Total zero budget.

Store is growing, you need your own wholesale registration, separate catalog, and several roles with different prices: get Wholesale Pro. It was designed specifically for hybrid retail-wholesale stores. If you need a full B2B portal with order form and multi-roles at no cost, WholesaleX will cover all of this from the free version.

Start with the free combination. In 10 minutes of installation, you'll understand what's missing and buy exactly one addon, instead of overpaying for features you'll never use.